Are customers at the heart of your innovation strategy?

By Rita Buscher Kulis on December 20, 2012

Stephen M Shapiro Linkage Thought Leader Series

This post continues our series of video interviews with innovation thought leader and author of Best Practices Are Stupid and Personality Poker, Stephen Shapiro.

In this short clip, Stephen shares one common failure and one common solution for organizations looking to keep customers at the heart of their innovation efforts.

 

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About Rita Buscher Kulis

When she's not geeking out over marketing, Rita Buscher Kulis hits the hiking trails with her 100-pound lab, Indy. A Lego enthusiast, you can find Rita on Twitter at @Buscher.

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