Bias & Why It Matters [To You] | Excerpt from: Mastering Your Inner Critic

By Sarah Breigle on October 11, 2018

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We’re incredibly proud that Linkage’s own Susan MacKenty Brady has a new book coming out on November 23. Mastering Your Inner Critic and 7 Other High Hurdles to Advancement addresses the seven common hurdles women face in today’s world—one of which is bias. Whether we like it or not, we all have them. The question is: How can we let go of the beliefs that no longer serve us?

This short excerpt from Susan’s book features insights on this relevant—and yet often unaddressed—hurdle to advancement. Leave a comment to let us know what resonates with you and pre-order your copy of the book now.

I want to start with a passionate plea: please pay attention! This is the leadership hurdle that at first seems so insignificant that we don’t even see it. Until it’s too late, and either as a victim—or perpetrator—we stumble. Sometimes, a bias is used against us: “Financial analysts just aren’t good with creative tasks.”

Sometimes we use a bias as our own default rationale for a decision: “She’s not ready for the promotion. Her strength is managing teams, not running a business.”

Sometimes, we use an implicit bias to fuel the voice in our head (our Inner Critic) that makes judgements that we are better than or less than others: “Hey. I’m an introvert. I’m not ever going to be good at schmoozing.” Sometimes, we speak up and name the bias or catch ourselves using one. But it’s mostly subtle and nuanced—and complex. This is what makes it toxic and dangerous.

If you’re following today’s debates, conversations, protests and even lawsuits about race and gender, you’ve probably run across the term “microaggression” or “micro-inequities.” These aren’t the big blatant, headline-worthy name-calling events. These are the day-to-day casual remarks, or even unspoken attitudes, that take root over time. Like mastering our Inner Critic, bias requires our thoughtful and moment-to-moment attention.

Brady 3D_largeWhat Are We Talking About, Really?

Here’s the low-down on stereotypes, bias and unconscious bias: Stereotypes are beliefs about people based on their membership in a group, such as race, gender, nationality, religion, sexual orientation, education, etc. Often, stereotypes are unnoticed automatic thoughts and beliefs.

Bias is positive or negative treatment of people based on their membership in a group. It’s usually the result of a cognitive shortcut, often growing out of stereotypes. It manifests in inequitable judgment, unfair acts and systematic barriers. Implicit (or Unconscious) Bias is positive or negative treatment of people that is unnoticed by the actor.

The Cambridge English Dictionary has what I find to be the strongest definition of bias: The action of supporting or opposing a person or thing in an unfair way, because of allowing personal opinions to influence your judgment.

The last part is the most important part: “allowing personal opinions to influence your judgement.” If you are thinking, “Of course my personal opinions influence my judgement, Susan!”—stay with me and read on.

We have established that we all have biases, both known (conscious) and unknown (unconscious). Examples of some of the often-unconscious biases that impact the workplace include:

  • Affinity Bias: The tendency to warm up to people like ourselves
  • Perception Bias: The tendency to form stereotypes and assumptions about certain groups that make it impossible to make an objective judgment about members of those groups
  • Halo Effect, or Optimism Bias: The tendency to think everything about a person is good because you like that person
  • Anchoring and Insufficient Adjustment Bias: The tendency to be over-reliant on the first piece of information you hear
  • Confirmation Bias: The tendency for people to seek information that confirms pre-existing beliefs or assumptions
  • Group Think: The tendency to drive for consensus with others at the cost of a realistic appraisal of alternatives
  • Recency: The tendency to weight the latest information more heavily than older data.

Yes, You’re Doing It

Our implicit ways of processing information impact our attitudes and decisions—without us being aware. If you aren’t already thinking about the plausible negative consequences of the short list above as you navigate at work, let me be very clear: All of these types of biases are happening whether you are aware of them or not.

With perception bias, for example, we habitually assume things about people born and raised in certain countries and regions, and judge people by how they appear. We may not do it on purpose, but the majority of us are guilty of some amount of judgment.

Our ultimate moment-to-moment practice is to lead with conscious awareness, ultimately shifting from a state of unconsciousness (resulting in the unintentional exclusion of others) to a state of conscious awareness, where we can consciously include or accept those who we don’t automatically relate to. I know, I know. Being oblivious can have its upside.

The more I attune to my own unintended impact and/or catch myself in a biased thought, I can’t help but agree that ignorance sometimes is bliss. (Cue the Inner Critic: “Did you REALLY just have that thought, you horrible, mean woman who professes to be self-aware?!”) Better than blissful ignorance (by a lot) is when I catch myself noticing the thought, “those types of people can’t drive” and push pause on the thought as it computes, and then reorient my internal dialogue with compassion, not harshness, to say, “No, Susan, that person seemed to be swerving in the road and appeared to be driving in an unsafe way.”

My point: I am a fellow traveler; self-awareness is a practice. When we take the time to pause and reframe our thinking, we open ourselves and those we lead up to new opportunities in the world around us.

Posted in Blog, Executive Development, Leadership Development, Talent Management, Women in Leadership

About Sarah Breigle

Sarah Breigle is an avid supporter of all-things marketing at Linkage, a content marketer, and an aspiring author. When she's not editing the blog, she can be found following the latest news about any and all equestrian sports and spending time with her husband and son exploring New England.

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