Celebrating the Launch of Linkage’s Latest Book | BECOME: The Five Commitments of Purposeful Leadership

By Jennifer McCollum on December 3, 2019

Today we are celebrating the official launch of Linkage’s new, must-have Leadership Guide, Become: The Five Commitments of Purposeful Leadership. 

This brand new book from Linkage, authored by Linkage’s Chief Research Officer and leadership strategist Mark Hannum, answers the fundamental question: How can I become a leader worth following?

The world’s greatest leaders focus on three critical things: They are committed to accomplishing something that matters; they articulate a vision that others embrace; and they demonstrate a series of five commitments that make up the message of this vital book.

In BECOME, Mark reveals the evidence-based secrets that surfaced from vast data Linkage has collected on leadership effectiveness. He details the five commitments that the best leaders make to themselves and their organizations:


INSPIRE others to join the pursuit of a common vision

ENGAGE every team member to contribute their best abilities

INNOVATE key products or processes that lead to the goal

ACHIEVE results by organizing people and aligning resources

BECOME more self-aware and courageous as a leader

In a recent post for McGraw Hill’s Business Blog, Mark explains that “Purposeful Leadership is all of the above: inspiring, engaging, innovating, achieving, and becoming. It is too easy to be automatic, reflexive in our choices as leaders.  As leaders, we have our trusted partners, our ‘usual suspects.’ Purposeful leadership is not automatic or reflexive. It is inclusive. Leadership in any form is about bringing people together, not separating them, and never about excluding them.”

To read the full blog by Mark, click here.

Grab your own copy of Become: The Five Commitments of Purposeful Leadership TODAY, and while you wait for your copy to arrive, dive into an excerpt from the book! 

Posted in Leadership Development Tagged with: , ,

About Jennifer McCollum

Jennifer McCollum is CEO of Linkage, where she oversees the strategic direction and global operations of the Burlington, MA-based company. She has 20 years of experience building and leading businesses in the leadership space, with a focus on leadership development, assessment and analytics. Her area of expertise includes bringing analytic rigor to critical talent decisions by linking leadership behavior to corporate performance outcomes.

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