Don’t confuse strategy with goals

By Sarah Breigle on November 19, 2015

Many organizations are well on their way to finalizing plans for 2016. During this process, people often mistake strategy for goals. Even though your business goals—gaining market share, increasing profit margins, or decreasing costs may not change—your plan to win should change.

Why? Because market conditions are in a constant state of flux. The fast pace of globalization, technology, and competition is not only changing markets—these factors are also leading to rapid shifts in the workforce. Change is much more than an overused term to describe a new strategy and it doesn’t end two weeks after the addition of a new team member or even three years after a merger.

So, how do you prepare for the future? Are the days of developing the traditional 3-year or 5-year plan over?

Yes and no. In this short video clip, our very own change expert Stu Cohen explains.

No matter where you are in the planning process, chances are good that our 12-step checklist for managing change can help.

Posted in Blog, Change & Transition, Leadership Development

About Sarah Breigle

Sarah Breigle is an avid supporter of all-things marketing at Linkage, a content marketer, and an aspiring author. When she's not editing the blog, she can be found following the latest news about any and all equestrian sports and spending time with her husband and son exploring New England.

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