In this post on TIME.com, Sylvia Ann Hewlett draws our attention to an interesting new phenomenon—the flooding of emerging economies by highly educated, and fiercely ambitious women—and the significance of such a trend for U.S. companies.
“The mention of women in emerging economies often evokes a picture of oppressed and poverty-stricken victims, relegated to the sidelines of male-dominated cultures. That’s the usual narrative, exemplified by the best-selling Half the Sky by Nicholas Kristof and Sheryl WuDunn. Yes, these problems are real and of critical importance. But educated women in Brazil, Russia, India and China—the BRIC economies which represent the four largest emerging markets—and the United Arab Emirates, are telling a different tale: one of agency and power.”
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