The Role of Creativity in Innovation

By Rita Buscher Kulis on September 27, 2012

This post continues our series of video interviews with innovation thought leader and author of Best Practices Are Stupid and Personality Poker, Stephen Shapiro.

What is the relationship between creativity and innovation? Are we asking the right questions in the right ways? Are we even thinking of innovation in the correct way?

In the short clip below, Shapiro uses his experience and examples from his new book to share insight on how to deconstruct a problem or task and use creativity to drive innovative solutions.

Posted in Blog

About Rita Buscher Kulis

When she's not geeking out over marketing, Rita Buscher Kulis hits the hiking trails with her 100-pound lab, Indy. A Lego enthusiast, you can find Rita on Twitter at @Buscher.
One comment on “The Role of Creativity in Innovation
  1. Very correct. Stephen, I am very impressed with your logic and the introductory videos’ of your Book ‘Best Practices are Stupid’ on your website. We have already ordered (today) a copy of your book; looking forward to read it.
    With best wishes,

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