What is the deep structure of your business?

By Muriel Jones on November 16, 2012

Stephen M Shapiro Linkage Thought Leader Series

An interesting article on the limitations of mission statements from our partner, and author of Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition, Stephen Shapiro. Plus, suggestions to inspire action, and spark motivation in organizations.

Stephen Shapiro writes: “The other day I was speaking with a CEO who wanted me to help facilitate a conversation around the crafting of the company’s purpose statement. I asked her, “Why do you want to do this?” She explained that she wanted everyone on her team to fully understand and be aligned behind the purpose of the organization. Given this objective, I suggested that wordsmithing may not be the best use of their time.” Click here to read the full article on Stephen Shapiro’s 24/7 Innovation blog.

Linkage and Stephen Shapiro have partnered to develop Creating an Innovation-Capable Organization, a leadership program designed to help progressive organizations create a culture of innovation.



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