Women leaders move the dial at Avis Budget Group

By Rory Cellucci on September 5, 2014


When the senior leadership of Avis Budget Group identified a competitive threat to their business, they needed an innovative solution to help maintain and grow valuable market share while differentiating their services. Committed to developing their women leaders and a diverse workforce, senior leaders called on 29 of their top female leaders to develop and execute a new strategy that would strengthen the company’s marketplace advantage.

By working in highly focused groups led by experienced and knowledgeable experts at Linkage’s Women in Leadership Institute™, they devised an entirely new program, Select and Go, to meet a critical market need. The result? A member of the team was promoted to be dedicated to work on the new venture, and revenue and customer satisfaction scores increased almost immediately after the new, company-wide program launched only a few months later.

Since this initiative was first launched three years ago, subsequent teams have been tasked with similar challenges and with the help of Linkage and the Women in Leadership Institute, they’ve delivered similar results.

Brady_SusanLinkage’s Susan Brady is proud to share the lessons learned from this successful program with Kaye Ceille, who was recently named President at Zipcar, and Barbara Kogen, who is the Vice President, Organizational Development & Performance at Avis Budget Group, at Human Capital Institute’s Learning and Leadership Development Conference taking place in Boston on September 9-10.



Posted in Blog, Inclusive Leadership

About Rory Cellucci

Rory Cellucci is passionate about advancing women leaders.

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